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Posted on: March 29, 2018

Distracted Driving Campaign U Drive. U Text. U Pay. Aims to Stop Texting and Driving

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Undersheriff Bryan Norcross announced today that the Burlington County Sheriff’s Department will be cracking down on distracted drivers during April as part of New Jersey’s U Drive. U Text. U Pay. law enforcement initiative.

Beginning April 1 and running through April 21, the initiative will target motorists who engage in dangerous distracted driving behaviors such as talking on hand-held cell phones and sending text messages while driving.

“Despite the fact that using a cell phone or texting while driving is illegal in New Jersey, people still continue to do so,” concluded Norcross. “We hope that this distracted driving crackdown reminds everyone to put down their phones, pay attention and drive safely.”

According to the National Highway Traffic Safety Administration, texting is the most alarming distraction. Sending or reading a text takes your eyes off the road for 5 seconds. At 55 mph, it’s equal to driving the length of an entire football field with your eyes closed. In 2016 alone, 3,210 people were killed in distracted driving crashes.

Unfortunately, texting and driving is not the only distraction making roadways less safe.

In a recent survey conducted by the FDU PublicMind Poll for the New Jersey Division of Highway Traffic Safety, 79% of respondents said they “very often” see people driving and talking on a hand-held cell phone, which happens despite 91% of respondents knowing that using a hand-held cell phone is a primary offense.

“This campaign is just another way the Sheriff’s Department is working to make our roads safer for motorists and pedestrians. Ultimately our goal is to change driving behaviors and eliminate distracted driving,” concluded Norcross.

The Burlington County Sheriff’s Department received a $6,600 grant from the New Jersey Division of Highway Traffic Safety for the U Drive. U Text. U Pay. enforcement campaign. For more information on the campaign visit, http://www.nj.gov/oag/hts/dd_crackdown_overview.html.

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